Like any marketing you will undertake for your business, seek
information first. This platform takes more than money, so be certain
that you're really prepared to take this monster on!!
Trade Show presenter
So, here are my 12 Steps to having an effective Show
1.
Come with an Agenda. Make up a T-day show calendar. I am serious, many
people book into a trade show, mark the date inside their daybook and
then monthly before, enter into panic mode. The greater you are able to
arrange for printing, delivering invites, promotional materials, the
easier life is going to be.
2. Checklist. List everything
you need to tote around... and that i mean EVERYTHING. Type up a list
with check boxes against the items. In this way you may not forget
anything.
3. Candy Coated. A terrific way to draw people
to your table is candy. Young people need the sugar fix. Allow
individuals to choose their favourite.
4. Be Cool. Take a
small desktop or free standing fan. Attach coloured ribbons for the
fan, when it oscillates backwards and forwards it creates movement.
Trades shows end up with hot, individuals will come and stand your booth
to cool down... so get chatting!
5. Rock, Paper,
Scissors. Okay, so that you don't need the rock. Take paper, (and
Kleenex), scissors, scotch tape, pens.. I don't know how frequently
other exhibitors have asked for all of the above. Also, possess a
garbage bag - for the stuff people avoid.
6. Live green.
Having flowers, a plant or some kind of greenery creates serenity in a
harsh environment. After all "fresh" or "live". Other things is
artificial!
7. Water Hourly. Make sure you have water in
bottles available. It will help make you stay hydrated and awake. Some
shows may be 12 hour days. Be ready.
8. Deep Throat. Have a packet of throat lozenges on your bottom line. Air cooling and plenty of talking can make it raw.
9.
Food For Thought. You need to eat, and never the candy on your table.
Make sure you have healthy snacks: cubed cheese, unsalted nuts, dried
fruits, trail mix and/or sliced/diced fruit. They're something you can
pop on to your teeth and eat quickly.
10. Make New
Friends. The folks inside the booths around you will probably be your
greatest allies. Find out what they actually do, offer to pay for them
after they have to hit the washroom. The probability is they will return
the favour.
11. Keep Smiling. Extended hours, times of
standing on concrete (join the carpet) and answering exactly the same
questions can definitely beat it people. But stay fresh whilst smiling.
Trade Show presenter
12.
Inside the Moment. If things get quiet, which thankfully they do. Make
use of the time effectively. Be there and focused, I've seen people grab
out the paperback and begin reading. If you are switched off so is all
others!